Lead Generation

Lead Generation is what keeps the wheels on the wagon these days.

Chris has experience with Lead Generation, and with writing eBooks/guides, Special Reports, Blogs about/for your business, Press Releases, Case Studies, White Papers, and Technical Writing.

Scripting Lead Generation
Scripts for Webinars, Web Content and Direction. Using these tools, Chris brings your business to prospective customers converting them into clients.

Chris’s approach is to operate as partners with clients, and to strive for the goals they expect to achieve using:

Lead Generation
An email with particular types of header lines is sent to decision-makers. These headers and emails are designed to create the type of directed response needed by the client. Chris authors the sort of email that decision-makers will respond to quickly.

Chris targets the right prospective customers that are interested or have opted for information on businesses like yours. (All this is white hat technology so there are no worries.)

Press Releases
Press Releases gain public attention to your business, organization, or activity. They’re great for both big and small media outlets to get your word out, get interviews, and finding the right crowd for your market. Chris writes about the benefits of working with companies in an innovative way bringing attention to media outlets which gender the business interest of those who need your services.

Case Studies
A well-written Case Study can make a clear cut understanding between a prospective client and you. Normally a regular case study can an expanded story of a customer who needs a happy ending and demonstrates how your company, has filled that need in three separate parts.

Special Reports
When you have a new product and you need the information to get to your prospective customer what do you do? Normally the Special Report is a type of eBook. It’s specifically designed to tell about your business in a way that is warm and welcoming to your prospective customer creating the kind of conversion your business needs. This is used many times for lead generation and has a better than average success rate.

Technical Writing
If your business/company produces software, electronic units, or any other types of products that the general public may not understand, Chris can produce a set of instructions, and create the kind of directions that people can read to understandably use your product or service with ease.

Web Content and Direction
Sometimes its only a small to medium website tweak that helps businesses get placed on the top of the search engines. It’s the unique, and well-written content that not only your prospective customers warm up to, but the search engines do as well. Sometimes its an SEO (Search Engine Optimization), SEM (Search Engine Maintenance), or an SNM (Social Network Management), problem. Chris can combine different elements together to find the right ways to put your business back on the right track in gaining both the search engine notice and the prospective customers you need. This creates conversions.

White Papers
When you have a particular product that requires a serious, friendly explanation of what you have, what you do, and what makes you a ROCK STAR in the eyes of your clients, a white paper is one of the best ways of getting the information out on what your product is, and is about. Chris helps that customer stay in tune with your business, and keeps conversions happening.

Scripts for your Webinar and learning videos
The web is moving at an incredible rate. Different things are happening that businesses need to stay on top of in order to keep their product in the eyes of their prospective customers. This requires innovative action, 100% creativity, and certain kinds of out-of-the-box thinking. Webinars and learning videos can do just that. Your script can be written with that particular warmness which makes your prospective customer comfortable with your product, and many times converts them into customers even before they buy, use, or experience it.

eBooks/guides are great marketing materials that help to generate leads and educate prospective customers to stay with only your product. It’s just one more tool that helps your customers understand what your product is all about, what it can do, the benefits, and the “how-to” specifics of using your product.

Blogs about/for your Business
Part of the “Web 2.0” type of marketing has been in many times the key to finding more customers. Blogs in the right platforms on the internet about your business can raise curiosity and customer awareness about your company’s ability to stand out among the competition bringing you more customers.

Why should you hire Chris to write for you?

Because he looks at your product from a customers’ point of view and writes a copy so that a NEW PROSPECTIVE can identify, and relate to. What’s being said in your webinar, case study, white paper, special report, business blog, eBook/eGuide, press release, lead generation material, and any other type of copy, is what you need to hit key points of what that particular customer needs. This creates the difference between a bench sitter and making conversions.

Chris’s experience with lead generation gives him a unique point of view in writing from an industry insight so that your customer feels comfortable, and is willing to learn something new and exciting that gives them the feeling it’s only being shared with them by you, and your business.